Licensing Expo 2024

The Sassy Woof team traveled to Las Vegas in May to attend an exciting event: The Licensing Expo!

This expo brings together some of the biggest names in the industry. From Stranger Things to Care Bears, Hasbro, Bluey, and more - our team was able to see all of our current partners and meet some new ones. 

Our current brand partners hosted incredible showcases highlighting what is to come in 2025 and beyond. This helped our team get some great ideas for future launches (that we cannot wait to share with you). 

We were also able to meet with some new brand partners and explore all of the fun new collaborations coming in the next year. The Sassy Woof team has loved getting to take infamous characters and stories and bring them to life on our products. 

What are some of your favorite licenses that you would dress your pup in? 

Take a look at some highlights from our team below: 

2025 will be the 80th anniversary for Mattel. Keep an eye out for new Sassy Woof Mattel patterns next year! 

Disney had a great Stitch display showcasing some of their most popular collaborations. We hope you loved our Stitch launch! 

Dr. Seuss was one of the brands that attended the show. These classic storybook sketches are being brought to life on so many new products! 

 

Stranger Things is coming out with a new season this year. Will you be buying Stranger Things accessories for your pup? 

Do these nostalgic Furby dolls remind you of your childhood? 

It is so exciting to be able to create fun patterns and products that bring all different kinds of memories back for people. 

There were too many incredible brands to capture them all, but we are looking forward to continuing bringing iconic characters to you and your pup. What are you most excited for?